Mission Statement

To have the best brands in the value hair salon industry by increasing brand value and improving franchisee profitability.

Methods: The SOFA achieves our mission through structured collaboration, education, and negotiation between members, franchisor and key vendors. We exercise united stewardship to benefit common areas of our businesses.

Values: Accountable, Leverage, Collaboration, Excellence

Accountable

We measure ourselves against the highest standards of integrity and fiscal responsibility.

Leverage

Our network leverage enables us to realize otherwise unachievable business and brand benefits.

Collaboration

We win together to achieve common goals of profitability, strong brands and relationships, with our members, franchisor and vendor partners.

Excellence

We have an uncompromising focus on being the best in our industry with dedicated passion of our brands to compete and win.